Seach Engine Marketing (SEM)

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. SEM is NOT SEO and vice versa. SEO is "optimizing" web site pages. SEM is utilizing various means of "marketing" a person's website in order for it to become more relevant in regard to search engine searches and their rankings. SEM constitutes Ad words; which constitute PPC, article submissions, advertising and making sure SEO has been done. Also, key word analysis needs to be done for both SEO and SEM; but not necessarily at the same time. SEM is a constant and tedious task. It changes and needs to be updated and monitored continually. Another part of SEM is SMM, or Social Media Marketing. You can do SEM without doing SMM but you can't do SMM without doing SEM because SMM is a higher level of SEM.